Cooling Gel Seat Cushion – A Sourcing & OEM Manufacturing Success Story
Introduction: Bringing Retail Quality at Scale
How would you design a cooling seat cushion that is comfortable, innovative, competitively priced, and highly visible on retail shelves?
That was the question presented to our team by one of Australia’s leading car accessories brands. They needed a new summer flagship product: a seat cushion that offers real cooling performance, ergonomic support, and premium feel — all while meeting tough retail and packaging requirements.
The Client & Their Challenge
Our client, a well-known Australian retailer specializing in high-quality automotive accessories, is a reputable brand.
They approached Tiroflx with a clear goal — to launch a new gel cushion that:
Ensures body support and cooling gel
It uses best-quality materials and high-density, slow-rebound memory foam
Features retail-ready packaging that enables consumers to touch and feel the product
Meets competitive target price without compromising on quality
Our Manufacturing & Sourcing Approach
To meet this multi-layered challenge, we executed a full end-to-end sourcing and product development process:
Factory Screening: We evaluated over 20 qualified suppliers for gel cushion and memory foam manufacturing.
Material Testing: We tested several gel formulas (in terms of color, texture, and shape) and various foam densities.
OEM Customization – Developed a design with oval-shaped cooling gel, bird’s eye breathable fabric, and premium stitching
Retail Packaging: Designed an open-face retail box that allows the customer to see and touch the gel directly.
Dual-Stage Quality Control – Conducted inspections both at the factory and our facility in Ningbo to ensure consistency and compliance with Australian retail standards.
New Development: Series Expansion & Mold Customization
The client discovered our original cushion model at a trade show and expressed interest in incorporating it into a matching product series, which combines both a seat cushion and a back support cushion.
We re-evaluated multiple factories:
Some only offered one of the two items.
Others lacked the high-density memory foam required for optimal support.
Only one factory could meet both our quality standards and pricing goals, but their gel designs didn’t match across both products.
The client specifically requested identical cooling gel patterns for both items.
We collaborated with the selected factory to develop a new mold for the cooling gel, ensuring visual and functional consistency across the series.
The result?
The client was delighted and continued to place repeat orders.
We’ve since recommended this same product line to other global customers.
What Our Clients Say
“We loved the quality and consistency Tiroflx delivered. This gel cushion quickly became a retail success for us.”
— Procurement Director, Australia
Results & Performance
Became a top-selling product in the client’s lineup
Integrated into a larger series of cooling seat and back cushions
Ongoing repeat orders every quarter
Strong sales feedback from multiple retail markets
Technical & Commercial Overview
Product Specifications
Color: Black with blue side seam
Materials: Bird’s eye cloth + white slow-rebound memory foam + oval-shaped blue cooling gel
Size: 40 x 37 x 5.5 cm
Weight: ~680g
Middle fabric: Black single mesh
Side fabric: Bird’s eye fabric
Inner layer: Composite sponge, 0.2cm
Backing: Anti-slip plastic drop composite non-woven
Memory Foam: Slow-rebound, white foam (2–4 sec recovery after pressure)
Certifications & Compliance
REACH-compliant gel and memory foam
Retail packaging meets Australian barcode and display standards.
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Applications & Markets
Suitable for car seats, office chairs, wheelchairs
Distributed in automotive retail chains throughout Australia
Why It Matters for Buyers Like You？
This project underscores the actual value of collaborating with a partner who understands how to navigate complex sourcing, customization, and quality control processes.
Do you need to bring out a private label, develop an OEM product, or refresh an existing design? We can help you do it right, fast, and with confidence.
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Discuss your next product idea and how we can bring it to life.
