The Expert Team Behind Tiroflx

Your partner for zero-surprise sourcing in Asia.

Meet Our Team

Assaf Sternberg

Founder & CEO (25+ yrs)

Sales Department

Administration & Finance Department

Design Department

Engineering & Compliance Department

Logistic & Shipping Department

 Warehouse

1.CINDY
Cindy Lyu

International Sales Director (14+ yrs)
Leads Tiroflx’s global sales, driving market growth, client partnerships, and international trade execution.

2.Rebecca Zhou
Rebecca Zhou

Senior International Sales (12+ yrs)

Drives global market growth and client relations while managing sales and ensuring compliance.

3.Eileen Hu
Eileen Hu

Senior International Sales (11+ yrs)

Leads international sales, grows markets, and oversees the whole sales process with compliance.

4.Summer Wu
Summer Wu

Senior International Sales (2+ yrs)

Expands overseas markets, builds client relationships, and manages new projects.

5.Jane Feng
Jane Feng

Senior International Sales (2+ yrs)

Expands global business, fosters partnerships, and oversees quotes and contracts for new clients and projects.

6. Wendy Zhou
Wendy Zhou

Order Coordinators (5+ yrs)

Coordinates orders from confirmation to delivery, linking sales, production, suppliers, and logistics.

7.Judy Zhu
Judy Zhu

Order Coordinators (4+ yrs)

Manages orders, packaging, and shipment, ensuring quality, compliance, and cross-team coordination.

8.Bella Zhu
Bella Zhu

Order Coordinators (6+ yrs)

Oversees order processing and documentation, collaborating with teams and suppliers for timely delivery.

9.Mia Huang
Mia Huang

Order Coordinators (3+ yrs)

Handles order tracking, logistics, and supplier communication to ensure smooth execution and compliance.

10.Jenny Wang
Jenny Wang

Order Coordinators (3+ yrs)

Ensures timely and accurate orders and coordinates production and logistics.

11.Maggie Wang
Maggie Wang

Office Manager (10+ yrs)

Oversees admin, HR, and operations, manages resources, events, and exhibitions.

12.Lucy Zhang
Lucy Zhang

Finance Director (6+ yrs)

Leads finance, reporting, and planning, ensures compliance and budgeting accuracy.

13.Winni Wen
Winni Wen

Finance (6+ yrs)

Manages cash flow, taxes, payments, and records for smooth trade operations.

14.Flower Zhou
Flower Zhou

Lead Designer (13+ yrs)

Leads product, packaging, and digital design; creates trade show and marketing assets.

15.Arya Wu
Arya Wu

Visual Designer (5+ yrs)

Designs social media, packaging, and exhibition visuals, while maintaining the brand identity.

16.Anna Luo
Anna Luo

Export & Shipping Coordinator (6+ yrs)

Manages export documents, shipments, and logistics, coordinating teams to ensure timely delivery.

17.Mark Chen
Mark Chen

Product Development & Engineering Manager (6+ yrs)

Leads product design, prototyping, and production, ensuring quality and compliance.

18.Robert Jin
Robert Jin

Senior QC Specialist (8+ yrs)

Oversees inspections and audits, implements preventive measures to ensure quality.

19.Lei
Lei

Warehouse Specialists (6+ yrs)

Handles warehouse operation, receiving, picking, packing, shipping, and inventory control.

20.Ye
Ye

Warehouse Specialists (6+ yrs)

Oversees warehouse management and container loading to optimize space and ensure shipment integrity.

Leadership Vision

Our culture is simple: respect the spec, control the process, and communicate openly.

Assaf Sternberg, Founder & CEO

Team Structure

Founder & CEO

Assaf Sternberg (25+ yrs)

Operations & Finance

Maggie Wang (10+ yrs)

Lucy Zhang (6+ yrs)

Winni Wen (6+ yrs)

Shipping Coordinator

Anna Luo (6+ yrs)

International Sales

Cindy Lyu (14+ yrs)

Rebecca Zhou (12+ yrs)

Eileen Hu (11+ yrs)

Summer Wu (2+ yrs)

Jane Feng (2+ yrs)

Design

Flower Zhou (13+ yrs)

Arya Wu (5+ yrs)

Warehouse Specialists

Lei (6+ yrs)

Ye (6+ yrs)

Order Coordinators

Bella Zhu (6+ yrs)

Wendy Zhou (5+ yrs)

Judy Zhu (4+ yrs)

Jenny Wang (3+ yrs)

Mia Huang (3+ yrs)

Quality & Engineering

Robert Jin (8+ yrs)

Mark Chen (6+ yrs)