We invited the customers to visit our factory. The customers witnessed our production capacity firsthand and showed a strong interest in this product. They immediately placed an order.
Project: Car Squeegee Scraper for Automix (Turkey)
- Client: Automix, a leading auto parts importer/distributor in Turkey
- Market: Distributed through national auto parts retailers and online platforms
Car Squeegee Scraper Product Overview
Specifications:
- Handle: 30 × 10 × 2 cm, ergonomic PP + PVC
- Blade: Soft, non-marking silicone, alkali-resistant, long-lasting
Feature:
- Efficient Cleaning: Features automotive-grade silicone blades that closely conform to glass surfaces, effortlessly removing water stains without streaks or squeaks for a perfectly clean finish every time.
- Non-Slip Handle: Ergonomically designed for a comfortable, secure grip. The blade adapts to almost any shape, making it ideal for windscreens, windows, mirrors, and other glass surfaces.
- Convenient Storage: Compact and space-saving, it fits easily in your car storage box, kitchen, or bathroom cabinet. Easy to carry and ready to use whenever needed.
- Durable & Long-Lasting: Made from high-quality soft silicone, the blade resists scratching and offers an extended lifespan, ensuring reliable performance over repeated use.
- T-Shape Design: Close-fitting T-shaped blade design for one-way scraping, low friction, and superior cleaning results with minimal effort.
The Challenge
Automix needed to meet seasonal demand on a tight schedule. A delay of even a few weeks risked: Missed peak-season sales.
The Solution Action Plan
Diagnosis
Performed material and performance testing on silicone blades
Design
- Verified ergonomic handle and non-slip coating
- Confirmed compliance with automotive accessory standards
Execution
- Managed production, streamlining the import from China, and leveraging cargo consolidation to maintain the 30-day deadline.
- Quality Control Inspection to ensure high quality
Key Results
In order to deliver in just 30 days, there is an immediate sales spike and a rapid reorder.
- Market Impact: Immediate sales surge upon product launch
- Customer Loyalty: Reorder placed within weeks, validating product success
Client Feedback
The team delivered exactly as promised with excellent quality. We’ll be ordering again immediately.
Sourcing Manager, Automix
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